July 10, 2024<\/strong><\/p>\nIt would be an understatement to say Kurt Schwahn is an active guy. In his personal life, he enjoys free-diving spearfishing and regularly participates in triathlons, the training for which can be a full-time job in itself.<\/p>\n
As the executive vice president of sales and operations for Gulfeagle Supply, his other full-time job also regularly sees him on the move. Having operated in the roofing industry for 10 years, he is aware that it\u2019s a relationship business and is often out visiting customers and employees to better understand their needs.<\/p>\n
\u201cNow, my inbox will probably kill me when I get back because, obviously, the business still rolls. But I\u2019ll be honest with you; I have to make time for myself to do those things because I truly believe that being in front of the customer, the vendor, and our people makes me a better leader,\u201d he said. \u201cThen I get to see and touch and feel what they\u2019re experiencing, what their pain points are, what their successes are.<\/p>\n
\u201cThat’s where I believe I can make an impact on the business: when I am sitting in the office after learning those things.\u201d<\/p>\n
Diving into New Waters<\/h3>\n
The 53-year-old will admit he doesn\u2019t have the decades-long career that others in the roofing distribution industry have, but that doesn\u2019t negate a job working with some of the most well-known companies in the home and building industry.<\/p>\n
Schwahn started his career working at consumer goods companies, including as a national sales and marketing manager for Black and Decker. From there, he worked as director of sales with Newell Brands, driving revenue growth within Home Depot and Lowe\u2019s with Rubbermaid products.<\/p>\n
In 2014, Schwahn ran a coatings business in the Tampa Bay area, which included manufacturing roof coatings. His role was to help sell the company itself, and in 2019, he successfully sold it to Duro-Last. He received a \u201ccrash course\u201d in commercial roofing, learning everything from how the products were applied to speaking with the installers themselves.<\/p>\n
Upon selling the coatings business, Schwahn agreed to stay on long enough to help transition the company. Not long after his departure, he received a call from a recruiter about a position at Gulfeagle Supply. Having only recently learned about the commercial side of roofing and knowing little about residential, Schwahn says he initially hesitated.<\/p>\n
Even so, he sat down to speak with Brad Resch, the company\u2019s president. The conversation proved to be eye-opening, with Schwahn asking more questions than his future boss. He learned that Resch, the son of founder and CEO Jim Resch, started at Gulfeagle driving a forklift and eventually worked his way up to his current position.<\/p>\n
\u201cFrom that moment, I thought this is the place where I could be because they respect the work ethic,\u201d he said.<\/p>\n
Initially, Schwahn worked as the executive vice president of sales, placing him in charge of revenue and sales functions for the company. Then, in early 2022, Gulfeagle Supply expanded west with the acquisition of R&S Supply, prompting the company to reexamine its leadership structure to optimize for growth.<\/p>\n
In July 2023, Schwahn was promoted to executive vice president of sales and operations, leading the charge for sales, operations and marketing strategies for more than 100 locations nationwide. When asked about his typical work week while operating at Gulfeagle\u2019s corporate headquarters in Tampa, Schwahn couldn\u2019t help but chuckle, noting he’s been quite busy “with the acquisition.”<\/p>\n
Cycling Through Major Acquisitions<\/h3>\n
Gulfeagle\u2019s recent acquisition of Elite Roofing Supply, an independent distributor based in Phoenix, Ariz., is the distributor\u2019s largest deal to date. Thanks to the addition of Elite’s locations, Gulfeagle is now the fourth largest distributor in the country, expanding to more than 140 branches.<\/p>\n
Elite was the sixth and largest acquisition Schwahn had been involved with since joining Gulfeagle. He compared it to raising a child: there are a lot of emotions, but at the end of the day, you\u2019re happy to see your baby prosper.<\/p>\n
\u201cTo be honest with you, I feel like they’re already part of the family,\u201d he said, adding that he received phone calls from two Elite people during our conversation. \u201cIt is just a great feeling because it goes back to what’s great about this industry: it’s the relationships.\u201d<\/p>\n
Though they were competitors, Elite Roofing Supply and Gulfeagle are part of the Independent Distributor Alliance Corporation, which allows each to be familiar with the other’s values and operations. It also helps that, with few exceptions, there is little crossover between the combined companies’ branch locations.<\/p>\n
\u201c[Elite Roofing Supply] was always a very interesting business that was very appealing to us,\u201d Schwahn said. \u201cTake away the dollars and cents, and what really brought the two businesses together is the same values … it\u2019s a like-business in the way that we go to market \u2013 that our people are most important, and that includes the customers \u2013 and so for us, it was a great marriage just on the philosophy.\u201d<\/p>\n
Schwahn said instead of a company takeover, he expects something of the opposite to occur.<\/p>\n
\u201cElite was around for about 11 years and was very successful in that short period of time. So, there’s a lot of things I believe that the companies are going to learn from each other,\u201d he said.<\/p>\n
Circling back to my previous question, Schwahn answered what his typical week looks like, ensuring his people, including those joining from Elite Roofing Supply, have what they need to succeed.<\/p>\n
Running Support for the Team<\/h3>\n
When browsing Gulfeagle\u2019s social media, an image of what appears to be Schwahn donning Detroit Lions gear and face paint pops up. Knowing the Florida resident likely wasn\u2019t rooting for the Michigan-based NFL team, I asked if he was a big Lions fan, to which he laughed.<\/p>\n
\u201cThat\u2019s an example of having fun and taking care of your people,\u201d he said. \u201cWhen the Lions played the [Tampa Bay Buccaneers] and there was an internal bet \u2026 the winner had to buy the loser a hat and T-shirt, and they had to take a picture of it.\u201d<\/p>\n
View this post on<\/em> Instagram<\/a><\/span>
\nA post shared by Gulfeagle Supply (@gulfeaglesupply)<\/em><\/p>\nHowever, he admits that the face paint was generated by a filter, which even fooled his children when they saw the photo. Even so, it\u2019s a moment to demonstrate Schwahn\u2019s embracing of a core value at Gulfeagle: supporting its people.<\/p>\n
\u201cIt goes back to people,\u201d he said of the photo. \u201cWork is hard, there are challenges, there\u2019s long hours, but you\u2019ve got to make it worth it. And to me, things like that \u2013 spending time with our team, going to our shows, going to our events, supporting customer events \u2013 that\u2019s what it\u2019s all about.\u201d<\/p>\n
A lot of companies talk the talk when it comes to supporting employees, but Gulfeagle also walks the talk. One need not look further than Gulfeagle\u2019s Navigator Alliance. The initiative, which Schwahn helped form roughly a year ago, aims to support employees with resources and coaching. It provides critical skills to help internal workers interested in advancing their careers, bolsters retention and alleviates workforce shortage issues.<\/p>\n
\u201cWe wanted to capitalize on the bench that we have. Who wants to get promoted? Who wants to learn more? Who wants to elevate their career?\u201d he said. \u201cIf we\u2019re not providing them some sort of path, training, education, feedback \u2013 if we\u2019re not doing that as a business, then we\u2019re not serving our employees.\u201d<\/p>\n
The initiative has generated multiple cross-promotions within the company, such as an operations employee becoming a branch manager. Given the success they\u2019ve seen, Schwahn said they\u2019re looking to launch the next phase in the second quarter of 2024.<\/p>\n
Schwahn\u2019s desire to help others doesn\u2019t end when he punches out. Though he said that with his \u201cdive partners\u201d \u2014 aka his three boys \u2014 out of the house, he doesn\u2019t get to spearfish as often, he is participating in a triathlon in October on Kiawah Island, using it as a fundraiser for a cousin diagnosed with cancer.<\/p>\n
\u201cI\u2019m very fortunate, very blessed,\u201d he said. \u201cI got a great family at home that supports my passions, my drives, and then obviously I\u2019ve got a great family here at Gulfeagle as well,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"
Roofing Distributor Profile: Kurt Schwahn, Gulfeagle Supply Executive VP of sales and operations dives into supporting his people By Chris Gray July 10, 2024 It would be an understatement to say Kurt Schwahn is an active guy. In his personal life, he enjoys free-diving spearfishing and regularly participates in triathlons, the training for which can […]<\/p>\n","protected":false},"author":5,"featured_media":6123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[141,5],"tags":[148,143,127,128,144,129,142,131],"class_list":["post-6120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership","category-news","tag-relationships","tag-development-of-people","tag-elite-roofing-supply","tag-florida","tag-growth","tag-gulfeagle-supply","tag-leadership","tag-roofing"],"acf":[],"yoast_head":"\n
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